"Ku" is a play on the popular Indonesian word used by young urbanites across the Indonesian archipelago, it is commonly used to describe possessive nouns. For example "Cinta Ku" would mean "My Love", "Dunia Ku" is "My World" and "Bamboo Ku" is "My Bamboo".

This is not about ego, it's about self empowerment, each of us must begin the journey of our lives with a first step and go on to cultivate the power for change within ourselves. With that power comes great responsibility, for our planet and future generations. Together we can make a difference. By choosing bamboo products as a viable and sustainable alternative to cotton, we are saying we care for change. Because every "Ku" counts.